Game is free to play however ...
1. What am I paying for?
When you purchase Battlefunds you are purchasing digital licenses that can be exchanged for specific Battlefield Heroes content, such as clothing items, emotes and special widgets.
* Level up faster, get Valor Points (VP) faster!
* Get new clothes to create a unique hero!
* Buy ultra exclusive limited-edition items!
* Get special emotes to taunt your enemies!
* Go to the in-game Store to see what’s available.
ya that will be the day when I pay for virtual clothing in a game