Game is free to play however ...
When you purchase Battlefunds you are purchasing digital licenses that can be exchanged for specific Battlefield Heroes content, such as clothing items, emotes and special widgets.
* Get new clothes to create a unique hero!
* Buy ultra exclusive limited-edition items!
* Get special emotes to taunt your enemies!
* Go to the in-game Store to see what’s available.
ya that will be the day when I pay for virtual clothing in a game